238 lines
20 KiB
Go
238 lines
20 KiB
Go
package copydata
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import (
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"gitea.redpowerfuture.com/red-future/common/beans"
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"github.com/gogf/gf/v2/frame/g"
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)
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// CreateUnitReportDetailReq 创建广告效果指标详情请求
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type CreateUnitReportDetailReq struct {
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g.Meta `path:"/createUnitReportDetail" method:"post" tags:"广告效果指标详情" summary:"创建广告效果指标详情" dc:"创建新的广告效果指标详情"`
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*UnitReportDetailItem
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}
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// CreateUnitReportDetailRes 创建广告效果指标详情响应
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type CreateUnitReportDetailRes struct {
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Id int64 `json:"id" dc:"广告数据 ID"`
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}
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// BatchCreateUnitReportDetailReq 批量创建广告效果指标详情请求
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type BatchCreateUnitReportDetailReq struct {
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g.Meta `path:"/batchCreateUnitReportDetail" method:"post" tags:"广告效果指标详情" summary:"批量创建广告效果指标详情" dc:"批量创建广告效果指标详情"`
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Items []*UnitReportDetailItem `json:"items" v:"required" dc:"广告数据列表"`
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}
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// BatchCreateUnitReportDetailRes 批量创建广告效果指标详情响应
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type BatchCreateUnitReportDetailRes struct {
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SuccessCount int64 `json:"successCount" dc:"成功数量"`
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FailCount int64 `json:"failCount" dc:"失败数量"`
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FailedItems []int64 `json:"failedItems" dc:"失败项索引"`
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}
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// UnitReportDetailItem 广告效果指标详情项
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type UnitReportDetailItem struct {
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T0OrderPaymentAmt *float64 `json:"t0OrderPaymentAmt" dc:"当日总成交订单金额"`
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CreativeMaterialType string `json:"creativeMaterialType" dc:"视频素材类型（视频：HORIZONTAL_SCREEN, VERTICAL_SCREEN, UNKNOWN_TYPE；图集：ATLAS；长图：ATLAS_VERTICAL）"`
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LiveName string `json:"liveName" dc:"直播间名称"`
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AuthorId string `json:"authorId" dc:"直播用户快手 Id"`
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PicUrl string `json:"picUrl" dc:"图片 URL"`
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PicName string `json:"picName" dc:"图片名称"`
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PicId string `json:"picId" dc:"图片 Id"`
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CoverUrl string `json:"coverUrl" dc:"封面 URL"`
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CoverId *int64 `json:"coverId" dc:"封面 Id"`
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ItemOrderConversionRatio *float64 `json:"itemOrderConversionRatio" dc:"转化率"`
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ItemCardClickRatio *float64 `json:"itemCardClickRatio" dc:"点击率"`
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ItemCardClkCnt *int64 `json:"itemCardClkCnt" dc:"商品卡点击数"`
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LivePlayCntCost *float64 `json:"livePlayCntCost" dc:"直播间观看成本"`
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AdMerchantFollowCost *float64 `json:"adMerchantFollowCost" dc:"涨粉成本"`
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AdMerchantFollow *int64 `json:"adMerchantFollow" dc:"涨粉数"`
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NetT0OrderCnt *int64 `json:"netT0OrderCnt" dc:"当日累计净成交订单数"`
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NetT0Roi *float64 `json:"netT0Roi" dc:"净成交 ROI"`
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NetT0Gmv *float64 `json:"netT0Gmv" dc:"净成交 GMV"`
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PhotoName string `json:"photoName" dc:"视频名称"`
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PhotoIdStr string `json:"photoIdStr" dc:"视频 id"`
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PhotoId string `json:"photoId" dc:"视频 id"`
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ModPriceSegment string `json:"modPriceSegment" dc:"设备价格区间，"0-500", "501-1000", "1001-1500", "1501-2000", "2001-2500", "2501-3000", "3001-3500", "3501-4000", "4001-4500", "4501-5000", "5001-5500", "5501+", "未知""`
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AgeSegment string `json:"ageSegment" dc:"年龄段"0-17", "18-23", "24-30", "31-40", "41-49", "50+","未知""`
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Province string `json:"province" dc:"省份名称"`
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Gender string `json:"gender" dc:"男，女，未知三种类型"`
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AdPhotoPlayedFiveRatio *float64 `json:"adPhotoPlayedFiveRatio" dc:"作品 5 秒播放率"`
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AdPhotoPlayedThreeRatio *float64 `json:"adPhotoPlayedThreeRatio" dc:"作品 3 秒播放率"`
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OrderSubmitRoi *float64 `json:"orderSubmitRoi" dc:"订单提交 ROI"`
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OrderSubmitAmt *int64 `json:"orderSubmitAmt" dc:"外部订单金额"`
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EventOrderSubmitCost *float64 `json:"eventOrderSubmitCost" dc:"订单提交成本"`
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EventOrderSubmit *int64 `json:"eventOrderSubmit" dc:"订单提交数"`
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EventOrderPaidRoi *float64 `json:"eventOrderPaidRoi" dc:"订单支付率"`
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EventAppInvoked *int64 `json:"eventAppInvoked" dc:"唤起应用数"`
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EventAddShoppingCart *int64 `json:"eventAddShoppingCart" dc:"添加购物车次数"`
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ConversionNumCost *float64 `json:"conversionNumCost" dc:"转化成本（回传时间）"`
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AdEffectivePlayNum *int64 `json:"adEffectivePlayNum" dc:"有效播放数"`
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AdItemClick *int64 `json:"adItemClick" dc:"行为数"`
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MerchantProductId string `json:"merchantProductId" dc:"商品 ID"`
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CostTotal *float64 `json:"costTotal" dc:"花费"`
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AdShow *int64 `json:"adShow" dc:"曝光数"`
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AdShow1kCost *float64 `json:"adShow1kCost" dc:"平均千次广告曝光花费"`
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Impression *int64 `json:"impression" dc:"封面曝光数"`
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PhotoClick *int64 `json:"photoClick" dc:"封面点击数"`
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PhotoClickRatio *float64 `json:"photoClickRatio" dc:"封面点击率"`
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Click *int64 `json:"click" dc:"素材曝光数"`
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ActionbarClick *int64 `json:"actionbarClick" dc:"行为数"`
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ActionbarClickCost *float64 `json:"actionbarClickCost" dc:"行为成本"`
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EspClickRatio *float64 `json:"espClickRatio" dc:"行为率"`
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ActionRatio *float64 `json:"actionRatio" dc:"素材点击率"`
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AdItemClickCount *int64 `json:"adItemClickCount" dc:"预约组件点击数"`
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EspLivePlayedSeconds *int64 `json:"espLivePlayedSeconds" dc:"直播平均观看时长"`
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PlayedThreeSeconds *int64 `json:"playedThreeSeconds" dc:"作品 3 秒播放数"`
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Play3sRatio *float64 `json:"play3sRatio" dc:"作品 3 秒播放率"`
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PlayedFiveSeconds *int64 `json:"playedFiveSeconds" dc:"作品 5 秒播放数"`
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Play5sRatio *float64 `json:"play5sRatio" dc:"作品 5 秒播放率"`
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PlayedEnd *int64 `json:"playedEnd" dc:"作品完播数"`
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PlayEndRatio *float64 `json:"playEndRatio" dc:"作品完播率"`
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Share *int64 `json:"share" dc:"作品分享数"`
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Comment *int64 `json:"comment" dc:"作品评论数"`
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Likes *int64 `json:"likes" dc:"作品点赞数"`
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Report *int64 `json:"report" dc:"作品举报数"`
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Block *int64 `json:"block" dc:"作品拉黑数"`
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ItemNegative *int64 `json:"itemNegative" dc:"详情页减少此类作品数"`
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LiveShare *int64 `json:"liveShare" dc:"直播送礼数"`
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LiveComment *int64 `json:"liveComment" dc:"直播评论数"`
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LiveReward *int64 `json:"liveReward" dc:"直播送礼数"`
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EffectivePlayCount *int64 `json:"effectivePlayCount" dc:"有效播放数"`
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EffectivePlayRatio *float64 `json:"effectivePlayRatio" dc:"有效播放率"`
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ConversionNum *int64 `json:"conversionNum" dc:"转化数"`
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ConversionCostEsp *float64 `json:"conversionCostEsp" dc:"转化成本"`
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Roi *float64 `json:"roi" dc:"直接 ROI"`
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Gmv *float64 `json:"gmv" dc:"直接 GMV"`
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T0Gmv *float64 `json:"t0Gmv" dc:"当日累计 GMV"`
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T1Gmv *float64 `json:"t1Gmv" dc:"次日累计 GMV"`
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T7Gmv *float64 `json:"t7Gmv" dc:"7 日累计 GMV"`
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T15Gmv *float64 `json:"t15Gmv" dc:"15 日累计 GMV"`
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T30Gmv *float64 `json:"t30Gmv" dc:"30 日累计 GMV"`
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T0Roi *float64 `json:"t0Roi" dc:"当日累计 ROI"`
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T1Roi *float64 `json:"t1Roi" dc:"次日累计 ROI"`
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T7Roi *float64 `json:"t7Roi" dc:"7 日累计 ROI"`
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T15Roi *float64 `json:"t15Roi" dc:"15 日累计 ROI"`
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T30Roi *float64 `json:"t30Roi" dc:"30 日累计 ROI"`
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PaiedOrder *int64 `json:"paiedOrder" dc:"直接订单数"`
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OrderRatio *float64 `json:"orderRatio" dc:"直接下单率"`
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T0OrderCnt *int64 `json:"t0OrderCnt" dc:"当日累计订单数"`
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T0OrderCntCost *float64 `json:"t0OrderCntCost" dc:"当日累计订单成本"`
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T0OrderCntRatio *float64 `json:"t0OrderCntRatio" dc:"累计订单下单率"`
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T1OrderCnt *int64 `json:"t1OrderCnt" dc:"次日累计订单数"`
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T7OrderCnt *int64 `json:"t7OrderCnt" dc:"7 日累计订单数"`
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T15OrderCnt *int64 `json:"t15OrderCnt" dc:"15 日累计订单数"`
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T30OrderCnt *int64 `json:"t30OrderCnt" dc:"30 日累计订单数"`
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MerchantRecoFans *int64 `json:"merchantRecoFans" dc:"涨粉数"`
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T1Retention *float64 `json:"t1Retention" dc:"次日涨粉留存数"`
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T7Retention *float64 `json:"t7Retention" dc:"7 日涨粉留存数"`
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T15Retention *float64 `json:"t15Retention" dc:"15 日涨粉留存数"`
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T30Retention *float64 `json:"t30Retention" dc:"30 日涨粉留存数"`
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T1RetentionRatio *float64 `json:"t1RetentionRatio" dc:"次日涨粉留存率"`
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T7RetentionRatio *float64 `json:"t7RetentionRatio" dc:"7 日涨粉留存率"`
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T15RetentionRatio *float64 `json:"t15RetentionRatio" dc:"15 日涨粉留存率"`
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T30RetentionRatio *float64 `json:"t30RetentionRatio" dc:"30 日涨粉留存率"`
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ReservationSuccess *int64 `json:"reservationSuccess" dc:"直播预约成功数"`
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ReservationCost *float64 `json:"reservationCost" dc:"直播预约成功成本"`
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StandardLivePlayedStarted *int64 `json:"standardLivePlayedStarted" dc:"直播观看数"`
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AdLivePlayCnt *int64 `json:"adLivePlayCnt" dc:"直播间人气数"`
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AdLivePlayCntCost *float64 `json:"adLivePlayCntCost" dc:"直播间人气成本"`
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LiveAudienceCost *float64 `json:"liveAudienceCost" dc:"直播观看成本"`
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LiveEventGoodsView *int64 `json:"liveEventGoodsView" dc:"直播间商品点击数"`
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GoodsClickRatio *float64 `json:"goodsClickRatio" dc:"直播间商品点击率"`
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DirectAttrPlatNewBuyerCnt *int64 `json:"directAttrPlatNewBuyerCnt" dc:"直接平台新客"`
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T30AttrPlatTotalBuyerCnt *int64 `json:"t30AttrPlatTotalBuyerCnt" dc:"30 日累计平台新客"`
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DirectAttrSellerNewBuyerCnt *int64 `json:"directAttrSellerNewBuyerCnt" dc:"直接店铺新客"`
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T30AttrSellerTotalBuyerCnt *int64 `json:"t30AttrSellerTotalBuyerCnt" dc:"30 日累计店铺新客"`
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T3Gmv *float64 `json:"t3Gmv" dc:"3 日累计 GMV"`
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T3OrderCnt *int64 `json:"t3OrderCnt" dc:"3 日累计订单数"`
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T3Roi *float64 `json:"t3Roi" dc:"3 日累计 ROI"`
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T7IndirectOrderAmt *float64 `json:"t7IndirectOrderAmt" dc:"7 日间接订单金额"`
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T7IndirectOrderCnt *int64 `json:"t7IndirectOrderCnt" dc:"7 日间接订单数"`
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FansT0GmvPerFans *float64 `json:"fansT0GmvPerFans" dc:"新增粉丝人均销售额"`
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FansT3GmvPerFans *float64 `json:"fansT3GmvPerFans" dc:"3 日新增粉丝人均销售额"`
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FansT7GmvPerFans *float64 `json:"fansT7GmvPerFans" dc:"7 日新增粉丝人均销售额"`
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FansT15GmvPerFans *float64 `json:"fansT15GmvPerFans" dc:"15 日新增粉丝人均销售额"`
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FansT30GmvPerFans *float64 `json:"fansT30GmvPerFans" dc:"30 日新增粉丝人均销售额"`
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RecoFansCost *float64 `json:"recoFansCost" dc:"涨粉成本"`
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QcpxWhiteboxDirectOrderPaymentAmt *float64 `json:"qcpxWhiteboxDirectOrderPaymentAmt" dc:"智能优惠券订单 GMV"`
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QcpxWhiteboxDirectOrderCnt *int64 `json:"qcpxWhiteboxDirectOrderCnt" dc:"智能优惠券订单数"`
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FansT0Gmv *float64 `json:"fansT0Gmv" dc:"涨粉当日 GMV"`
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FansT1Gmv *float64 `json:"fansT1Gmv" dc:"涨粉次日 GMV"`
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FansT7Gmv *float64 `json:"fansT7Gmv" dc:"涨粉 7 日 GMV"`
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FansT15Gmv *float64 `json:"fansT15Gmv" dc:"涨粉 15 日 GMV"`
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FansT30Gmv *float64 `json:"fansT30Gmv" dc:"涨粉 30 日 GMV"`
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FansT0Roi *float64 `json:"fansT0Roi" dc:"涨粉当日 ROI"`
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FansT1Roi *float64 `json:"fansT1Roi" dc:"涨粉次日 ROI"`
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FansT7Roi *float64 `json:"fansT7Roi" dc:"涨粉 7 日 ROI"`
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FansT15Roi *float64 `json:"fansT15Roi" dc:"涨粉 15 日 ROI"`
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FansT30Roi *float64 `json:"fansT30Roi" dc:"涨粉 30 日 ROI"`
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T0ShopNewBuyerOrderPaymentAmt *float64 `json:"t0ShopNewBuyerOrderPaymentAmt" dc:"当日新客 GMV"`
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T1ShopNewBuyerOrderPaymentAmt *float64 `json:"t1ShopNewBuyerOrderPaymentAmt" dc:"投后 1 日新客 GMV"`
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T3ShopNewBuyerOrderPaymentAmt *float64 `json:"t3ShopNewBuyerOrderPaymentAmt" dc:"投后 3 日新客 GMV"`
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T7ShopNewBuyerOrderPaymentAmt *float64 `json:"t7ShopNewBuyerOrderPaymentAmt" dc:"投后 7 日新客 GMV"`
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T15ShopNewBuyerOrderPaymentAmt *float64 `json:"t15ShopNewBuyerOrderPaymentAmt" dc:"投后 15 日新客 GMV"`
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T30ShopNewBuyerOrderPaymentAmt *float64 `json:"t30ShopNewBuyerOrderPaymentAmt" dc:"投后 30 日新客 GMV"`
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T0ShopNewBuyerOrderCnt *int64 `json:"t0ShopNewBuyerOrderCnt" dc:"当日新客成交订单量"`
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T1ShopNewBuyerOrderCnt *int64 `json:"t1ShopNewBuyerOrderCnt" dc:"投后 1 日新客成交订单量"`
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T3ShopNewBuyerOrderCnt *int64 `json:"t3ShopNewBuyerOrderCnt" dc:"投后 3 日新客成交订单量"`
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T7ShopNewBuyerOrderCnt *int64 `json:"t7ShopNewBuyerOrderCnt" dc:"投后 7 日新客成交订单量"`
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T15ShopNewBuyerOrderCnt *int64 `json:"t15ShopNewBuyerOrderCnt" dc:"投后 15 日新客成交订单量"`
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T30ShopNewBuyerOrderCnt *int64 `json:"t30ShopNewBuyerOrderCnt" dc:"投后 30 日新客成交订单量"`
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T1NewBuyerRepurchaseRatio *float64 `json:"t1NewBuyerRepurchaseRatio" dc:"投后 1 日新客复购率"`
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T3NewBuyerRepurchaseRatio *float64 `json:"t3NewBuyerRepurchaseRatio" dc:"投后 3 日新客复购率"`
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T7NewBuyerRepurchaseRatio *float64 `json:"t7NewBuyerRepurchaseRatio" dc:"投后 7 日新客复购率"`
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T15NewBuyerRepurchaseRatio *float64 `json:"t15NewBuyerRepurchaseRatio" dc:"投后 15 日新客复购率"`
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T30NewBuyerRepurchaseRatio *float64 `json:"t30NewBuyerRepurchaseRatio" dc:"投后 30 日新客复购率"`
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T0ShopNewBuyerRoi *float64 `json:"t0ShopNewBuyerRoi" dc:"投后当日新客 ROI"`
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T1ShopNewBuyerRoi *float64 `json:"t1ShopNewBuyerRoi" dc:"投后 1 日新客 ROI"`
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T3ShopNewBuyerRoi *float64 `json:"t3ShopNewBuyerRoi" dc:"投后 3 日新客 ROI"`
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T7ShopNewBuyerRoi *float64 `json:"t7ShopNewBuyerRoi" dc:"投后 7 日新客 ROI"`
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T15ShopNewBuyerRoi *float64 `json:"t15ShopNewBuyerRoi" dc:"投后 15 日新客 ROI"`
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T30ShopNewBuyerRoi *float64 `json:"t30ShopNewBuyerRoi" dc:"投后 30 日新客 ROI"`
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CreateCardOrderCnt *int64 `json:"createCardOrderCnt" dc:"有效制卡订单数（回传时间）"`
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ForwardTsCreateCardOrderCnt *int64 `json:"forwardTsCreateCardOrderCnt" dc:"有效制卡订单数（计费时间）"`
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CreateCardOrderCost *float64 `json:"createCardOrderCost" dc:"有效制卡订单成本（回传时间）"`
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ForwardTsCreateCardOrderCost *float64 `json:"forwardTsCreateCardOrderCost" dc:"有效制卡订单成本（计费时间）"`
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ActivateCardOrderCnt *int64 `json:"activateCardOrderCnt" dc:"电话卡激活订单数（回传时间）"`
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ForwardTsActivateCardOrderCnt *int64 `json:"forwardTsActivateCardOrderCnt" dc:"电话卡激活订单数（计费时间）"`
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ActivateCardOrderCost *float64 `json:"activateCardOrderCost" dc:"电话卡激活订单成本（回传时间）"`
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ForwardTsActivateCardOrderCost *float64 `json:"forwardTsActivateCardOrderCost" dc:"电话卡激活订单成本（计费时间）"`
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CreateCardOrderRatio *float64 `json:"createCardOrderRatio" dc:"有效制卡订单率（回传时间）"`
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ForwardTsCreateCardOrderRatio *float64 `json:"forwardTsCreateCardOrderRatio" dc:"有效制卡订单率（计费时间）"`
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ActivateCardOrderCntRatio *float64 `json:"activateCardOrderCntRatio" dc:"电话卡激活率（回传时间）"`
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ForwardTsActivateCardOrderRatio *float64 `json:"forwardTsActivateCardOrderRatio" dc:"电话卡激活率（计费时间）"`
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LivePlayCnt *int64 `json:"livePlayCnt" dc:"全站直播观看数"`
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ItemEntranceClkCnt *int64 `json:"itemEntranceClkCnt" dc:"小黄车点击数"`
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ShowCnt *int64 `json:"showCnt" dc:"全站曝光"`
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ReportDateStr string `json:"reportDateStr" v:"required" dc:"时间"`
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CampaignId *int64 `json:"campaignId" dc:"计划 ID"`
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CampaignName string `json:"campaignName" dc:"计划名称"`
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UnitId *int64 `json:"unitId" dc:"单元 ID"`
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UnitName string `json:"unitName" dc:"单元名称"`
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CreativeId *int64 `json:"creativeId" dc:"创意 ID"`
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CreativeName string `json:"creativeName" dc:"创意名称"`
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CidActualRoiAfterSubsidy *float64 `json:"cidActualRoiAfterSubsidy" dc:"补贴后实际 ROI"`
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CidCouponAmount *int64 `json:"cidCouponAmount" dc:"核销券金额"`
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CidCouponCallbackPaidRefundAmount *int64 `json:"cidCouponCallbackPaidRefundAmount" dc:"退单有回传_核销券金额"`
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CidVoucherCost *float64 `json:"cidVoucherCost" dc:"券成本"`
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}
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// ListUnitReportDetailReq 获取广告效果指标详情列表请求
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type ListUnitReportDetailReq struct {
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g.Meta `path:"/listUnitReportDetail" method:"get" tags:"广告效果指标详情" summary:"获取广告效果指标详情列表" dc:"分页查询广告效果指标详情列表"`
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*beans.Page
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ReportDateStr string `json:"reportDateStr" dc:"时间"`
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CampaignId *int64 `json:"campaignId" dc:"计划 ID"`
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UnitId *int64 `json:"unitId" dc:"单元 ID"`
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CreativeId *int64 `json:"creativeId" dc:"创意 ID"`
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AuthorId string `json:"authorId" dc:"直播用户快手 Id"`
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MerchantProductId string `json:"merchantProductId" dc:"商品 ID"`
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Keyword string `json:"keyword" dc:"关键字（搜索直播间名称、视频名称等）"`
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}
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// ListUnitReportDetailRes 获取广告效果指标详情列表响应
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type ListUnitReportDetailRes struct {
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List []*UnitReportDetailItem `json:"list" dc:"广告数据列表"`
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Total int `json:"total" dc:"总数"`
|
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}
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